Neuroscience
ProQuest & CSA have come out with a terrific public library marketing toolkit that could benefit ALL libraries.
It includes some great material that savvy librarians can use to publicize their offerings, and not just those from ProQuest / CSA (tho' vendor-specific material is listed too):
* How-to guide on Marketing Your Library's Online Resources (pdf)
* Customizable library patron brochure (pdf)
* Sample database descriptions that speak "patron" rather than library language (pdf)
* Getting Started — a digital "ad" that can be downloaded to the library's homepage (flash).
and, really in the marketing zone, press releases to announce new databases:
* Ancestry Library Edition (including ready-made quotes by the library director & patrons!) (word)
* Black Studies Center (word)
but wait! there's more!
* African-American Genealogy Resources Bookmark (pdf)
* A nifty Genealogy Poster (pdf)
What's great about these is that they are written in "patron" rather than mls-librarian lingo, and most of them are customizable for your library. Yay, ProQuest / CSA!
Read More
Rogers, Michael. ProQuest CSA Free Marketing Kit. Library Journal, 4/1/2007, Vol. 132 Issue 6, p23-24.
- Reference Theory & Practice
I'm thrilled to link to my article on The Reference Interview: Theories and Practice, recently published by Library Philosophy and Practice (LPP). They abstract it thusly: The reference librarian's task is to translate the patron's question...
- Another Cool (end-user) Widget
I'm close to reading an article in National Geographic about animal cognition (which I'll blog soon, hopefully), when I spotted this at the bottom of the page: NGM Widgets Put National Geographic images and puzzles on your web page.Awesome. Widgets...
- Libsite Cites
Have you seen LibSite? It's a social networking sie that showcases great library web sites. "Sites" can include content, library home pages, and blogs. I promoted the awesome Danbury Library Catalog. Check out web sites that librarians (and non-librarians,...
- Libraries Need A Good Publicist
I've been on a tear recently about the lack of library advertising & promotion. We should PROMOTE THE H*LL OUT OF LIBRARIES -- our services, our resources (full-text of the New York Times online? Baltimore Sun? Contra Costa Times? We've got it:...
- Promoting Libraries Locally?
So I was at a soccer game the other night (s), and across the field, I saw a large advertisement / poster for "Ludlow Community" ... Immediately my thoughts turned to the library, but I kept reading, and reread "Ludlow Community Market." This got my brain...
Neuroscience
Public Library Marketing Toolkit
ProQuest & CSA have come out with a terrific public library marketing toolkit that could benefit ALL libraries.
It includes some great material that savvy librarians can use to publicize their offerings, and not just those from ProQuest / CSA (tho' vendor-specific material is listed too):
* How-to guide on Marketing Your Library's Online Resources (pdf)
* Customizable library patron brochure (pdf)
* Sample database descriptions that speak "patron" rather than library language (pdf)
* Getting Started — a digital "ad" that can be downloaded to the library's homepage (flash).
and, really in the marketing zone, press releases to announce new databases:
* Ancestry Library Edition (including ready-made quotes by the library director & patrons!) (word)
* Black Studies Center (word)
but wait! there's more!
* African-American Genealogy Resources Bookmark (pdf)
* A nifty Genealogy Poster (pdf)
What's great about these is that they are written in "patron" rather than mls-librarian lingo, and most of them are customizable for your library. Yay, ProQuest / CSA!
Read More
Rogers, Michael. ProQuest CSA Free Marketing Kit. Library Journal, 4/1/2007, Vol. 132 Issue 6, p23-24.
- Reference Theory & Practice
I'm thrilled to link to my article on The Reference Interview: Theories and Practice, recently published by Library Philosophy and Practice (LPP). They abstract it thusly: The reference librarian's task is to translate the patron's question...
- Another Cool (end-user) Widget
I'm close to reading an article in National Geographic about animal cognition (which I'll blog soon, hopefully), when I spotted this at the bottom of the page: NGM Widgets Put National Geographic images and puzzles on your web page.Awesome. Widgets...
- Libsite Cites
Have you seen LibSite? It's a social networking sie that showcases great library web sites. "Sites" can include content, library home pages, and blogs. I promoted the awesome Danbury Library Catalog. Check out web sites that librarians (and non-librarians,...
- Libraries Need A Good Publicist
I've been on a tear recently about the lack of library advertising & promotion. We should PROMOTE THE H*LL OUT OF LIBRARIES -- our services, our resources (full-text of the New York Times online? Baltimore Sun? Contra Costa Times? We've got it:...
- Promoting Libraries Locally?
So I was at a soccer game the other night (s), and across the field, I saw a large advertisement / poster for "Ludlow Community" ... Immediately my thoughts turned to the library, but I kept reading, and reread "Ludlow Community Market." This got my brain...