Neuroscience
Promoting Libraries Locally?
So I was at a soccer game the other night (s), and across the field, I saw a large advertisement / poster for "Ludlow Community" ... Immediately my thoughts turned to the library, but I kept reading, and reread "Ludlow Community Market."
This got my brain whirling: what if libraries advertised at soccer & other local games?
"Ludlow Public Library" in large letters, followed by http://www.hubbardlibrary.org/. Sweet!
And later, I heard on the PA system, "Follow the Pioneers on WKRAP radio" and "Watch highlights of the game on WONK tv".
What about this, too: "Read about soccer at the library."
And you know how when you go see local theater, music, etc. the playbills are full of ads for local businesses? How about if they could give some discounted or "public service announcement" space to the local library?
[sigh]
In related news, I have started a blog explaining to my non-library friends how to use the local library system. I'll post infrequently, but I hope it helps people use our great resources more effectively. Let me know (here, not there) if you want to play along.
Check it out at Libraries for My Friends.
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Oclc's Jay Jordan @ Uconn
Yesterday, the University of Connecticut Libraries Forum Team sponsored a conversation with Jay Jordan, president and CEO of OCLC. He was dynamic, engaging, smart, and thoughtful. Some data from Jordan on OCLC itself: Over 60,000 libraries in 112 countries...
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Condoms @ Your Library
Yes, it’s true! This is my favorite example (so far) of libraries thinking outside the box to promote their services. The October 2007 issue of American Libraries writes about the Penn State Altoona Eiche Library’s recent participation in a recent...
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Event I *will* Attend
Next Generation Library Catalogs Wednesday, November 7, 2007 1:00 - 4:00pm University of Massachusetts, Amherst Campus Center Auditorium As a library’s key database and the one system with which most users interact, the online library catalog has been...
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Public Library Marketing Toolkit
ProQuest & CSA have come out with a terrific public library marketing toolkit that could benefit ALL libraries. It includes some great material that savvy librarians can use to publicize their offerings, and not just those from ProQuest / CSA (tho'...
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Library Systems Too Complex!
Argh. A few months ago, I started the Libraries for My Friends blog, in which I try to help my friends use their local library. I'd send this to some non-library friends, and one of them just asked if I could help her brother find audio books in...
Neuroscience