Neuroscience
From sfgate.com and The San Francisco Chronicle, continued penetration of pop neuropsychology into everyday life:
'Brain gym' may exorcise Boomers' fears about aging
Heidi Benson, Chronicle Staff Writer
Thursday, December 13, 2007
Marathon-happy Baby Boomers, those 78 million Americans born from 1946 to '64, were the first generation to make a religion of physical fitness. Now, they are investing time and money to maintain what's above their six-pack abs and rippling biceps: their brains.
"People are living longer, and they want their brains to keep up with their bodies," said Lisa Schoonerman, who is on top of the trend.
She and her life partner, Jan Zivic, have opened a "brain gym," called vibrantBrains, on Sacramento Street in San Francisco.
"Studies show that regular mental workouts are WD-40 for the brain," Schoonerman said. "It's preventative maintenance."
[ ... Read the full article ... ]
- The Game Brain
Yep - another fine New York Times interview about neuro gymnastics: Boomers, Exercise Your Brains, or Else You’ll...Uh... By KATIE HAFNER Published: May 3, 2008 "The fear of a decaying brain has inspired a mini-industry of products from dietary supplements...
- Business World: "the Brain Industry"
From The Seattle Times:Biotech Watch: Biotech companies scramble to develop brain-related products By Steve Johnson Knight Ridder Newspapers The Seattle Times Monday, July 25, 2005 SAN JOSE, Calif. — The prospect of a billion people nearing the age...
- Software For A Game Brain
From sfgate.com: Calisthenics for aging brains S.F. firm develops software to improve mental agility The San Francisco Chronicle Monday, April 4, 2005 Carolyn Said, Chronicle Staff Writer [snip] ... Posit Science says its brain-training program takes...
- The Booming Memory Industry
My brain needs Viagra Are memory lapses the result of stressful family lives or multi-tasking? Or maybe the simple aging process? By JAN WONG The Globe and Mail Saturday, March 12, 2005 Updated at 9:26 AM EST [snip] Senior moments are becoming boomer...
- Neuroplasticity On Pbs
A recent Mind Hacks post alerted me to the upcoming PBS series Brain Fitness Program, to be shown as part of the December 2007 pledge drive. From the PBS Press Release: "Dr. [Michael] Merzenich, of the University of California San Francisco, has been...
Neuroscience
The Game Brain
From sfgate.com and The San Francisco Chronicle, continued penetration of pop neuropsychology into everyday life:
'Brain gym' may exorcise Boomers' fears about aging
Heidi Benson, Chronicle Staff Writer
Thursday, December 13, 2007
Marathon-happy Baby Boomers, those 78 million Americans born from 1946 to '64, were the first generation to make a religion of physical fitness. Now, they are investing time and money to maintain what's above their six-pack abs and rippling biceps: their brains.
"People are living longer, and they want their brains to keep up with their bodies," said Lisa Schoonerman, who is on top of the trend.
She and her life partner, Jan Zivic, have opened a "brain gym," called vibrantBrains, on Sacramento Street in San Francisco.
"Studies show that regular mental workouts are WD-40 for the brain," Schoonerman said. "It's preventative maintenance."
[ ... Read the full article ... ]
- The Game Brain
Yep - another fine New York Times interview about neuro gymnastics: Boomers, Exercise Your Brains, or Else You’ll...Uh... By KATIE HAFNER Published: May 3, 2008 "The fear of a decaying brain has inspired a mini-industry of products from dietary supplements...
- Business World: "the Brain Industry"
From The Seattle Times:Biotech Watch: Biotech companies scramble to develop brain-related products By Steve Johnson Knight Ridder Newspapers The Seattle Times Monday, July 25, 2005 SAN JOSE, Calif. — The prospect of a billion people nearing the age...
- Software For A Game Brain
From sfgate.com: Calisthenics for aging brains S.F. firm develops software to improve mental agility The San Francisco Chronicle Monday, April 4, 2005 Carolyn Said, Chronicle Staff Writer [snip] ... Posit Science says its brain-training program takes...
- The Booming Memory Industry
My brain needs Viagra Are memory lapses the result of stressful family lives or multi-tasking? Or maybe the simple aging process? By JAN WONG The Globe and Mail Saturday, March 12, 2005 Updated at 9:26 AM EST [snip] Senior moments are becoming boomer...
- Neuroplasticity On Pbs
A recent Mind Hacks post alerted me to the upcoming PBS series Brain Fitness Program, to be shown as part of the December 2007 pledge drive. From the PBS Press Release: "Dr. [Michael] Merzenich, of the University of California San Francisco, has been...