Neuroscience
What could be wrong with a gentleman opening a door for a lady? According to some social psychologists, such acts endorse gender stereotypes: the idea that women are weak and need help; that men are powerful patriarchs. Now a study has looked at how women are perceived when they accept or reject an act of so-called "benevolent sexism"* and it finds that they're caught in a double-bind. Women who accept help from a man are seen as warmer, but less competent. Women who reject help are seen as more competent, but cold.
Across three studies Julia Becker and her colleagues presented dozens of German students with a vignette (either in prose or as a comic strip) in which a male office worker offers to help a female colleague set up a computer server. As he makes his offer, he says: "Oh, the network server, that's so difficult and frustrating for a woman to grapple with. Let me do it for you." Some students read a version in which the woman accepts the offer; others read a version in which she rejected it, saying "I can do it. It's not a problem for a woman".
If the woman rejected the offer she was rated as more competent, but less warm (compared to a story version in which her reply wasn't revealed). If she accepted the offer, she was judged as more warm, but less competent. These effects also influenced the participants' decisions over her job suitability. If she rejected the offer of help she was judged less suitable for a care-home job that depends on emotional skills. If she accepted the offer then she was judged less suitable for a managerial position.
By contrast, men aren't caught in the same double-bind. Other participants read a different version of the story in which a woman offered technical help to a man. In this case, participants judged the man as more competent, but no less warm, if he rejected the offer.
An important caveat was identified once the researchers began measuring the participants' endorsement of benevolent sexism, as revealed by their agreement with statements like "Women should be cherished and protected by men". The perception of an independent woman as competent but cold was only formed by those participants who endorsed benevolent sexism.
Another aspect the researchers looked at was perceptions of the help-giver. Here they found that advocates of benevolent sexism perceived a male help-giver as particularly warm and competent when his offer of help was accepted.
"Nowadays, sexist behaviour has become more subtle because of changing social norms, and patronising offers come in subtle guises," the researchers said. "This exacerbates a woman's dilemma about how to respond and increases the likelihood that she will be viewed as 'cold' if she declines paternalistic help."
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Becker, J., Glick, P., Ilic, M., and Bohner, G. (2011). Damned if she does, damned if she doesn't: Consequences of accepting versus confronting patronizing help for the female target and male actor. European Journal of Social Psychology DOI: 10.1002/ejsp.823
*There's a lot of resistance to the idea of benevolent sexism. Find out what happened when lead author of this research, Julia Becker, appeared on BBC Radio Five (the column originally appeared in The Psychologist, the monthly magazine of the British Psychological Society).
This post was written by Christian Jarrett for the BPS Research Digest.
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Neuroscience
Let me help you with that ... How women suffer from benevolent sexism
Across three studies Julia Becker and her colleagues presented dozens of German students with a vignette (either in prose or as a comic strip) in which a male office worker offers to help a female colleague set up a computer server. As he makes his offer, he says: "Oh, the network server, that's so difficult and frustrating for a woman to grapple with. Let me do it for you." Some students read a version in which the woman accepts the offer; others read a version in which she rejected it, saying "I can do it. It's not a problem for a woman".
If the woman rejected the offer she was rated as more competent, but less warm (compared to a story version in which her reply wasn't revealed). If she accepted the offer, she was judged as more warm, but less competent. These effects also influenced the participants' decisions over her job suitability. If she rejected the offer of help she was judged less suitable for a care-home job that depends on emotional skills. If she accepted the offer then she was judged less suitable for a managerial position.
By contrast, men aren't caught in the same double-bind. Other participants read a different version of the story in which a woman offered technical help to a man. In this case, participants judged the man as more competent, but no less warm, if he rejected the offer.
An important caveat was identified once the researchers began measuring the participants' endorsement of benevolent sexism, as revealed by their agreement with statements like "Women should be cherished and protected by men". The perception of an independent woman as competent but cold was only formed by those participants who endorsed benevolent sexism.
Another aspect the researchers looked at was perceptions of the help-giver. Here they found that advocates of benevolent sexism perceived a male help-giver as particularly warm and competent when his offer of help was accepted.
"Nowadays, sexist behaviour has become more subtle because of changing social norms, and patronising offers come in subtle guises," the researchers said. "This exacerbates a woman's dilemma about how to respond and increases the likelihood that she will be viewed as 'cold' if she declines paternalistic help."
_________________________________
Becker, J., Glick, P., Ilic, M., and Bohner, G. (2011). Damned if she does, damned if she doesn't: Consequences of accepting versus confronting patronizing help for the female target and male actor. European Journal of Social Psychology DOI: 10.1002/ejsp.823*There's a lot of resistance to the idea of benevolent sexism. Find out what happened when lead author of this research, Julia Becker, appeared on BBC Radio Five (the column originally appeared in The Psychologist, the monthly magazine of the British Psychological Society).
This post was written by Christian Jarrett for the BPS Research Digest.
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Sexist behaviour is a way some men use to signal they are "one of the lads", mistakenly assuming that the lads are more sexist than they really are. Encouraging men to take a visible stand against sexism might help break this cycle, and a new study road-tests...
- The Allure Of The Lady (and Man) In Red
When female chimps are nearing ovulation they display red on their bodies. Male chimps respond by masturbating and attempting to mount them. A new study claims we humans have moved on from this, but not a lot. Daniela Kayser's team found that when...
- Why Are Women Chosen To Lead Organisations In A Crisis?
The majority of major corporations and countries are headed by men. When women are appointed to leadership positions, it tends to be when an organisation is in crisis - a phenomenon known as the glass cliff. Recent examples include: the appointment of...
- You Hunky Smile Magnet
It seems beauty isn’t all in the eye of the beholder after all. Researchers have shown women rate a man as more attractive after they’ve seen another woman smiling at him. By contrast, being a jealous bunch, male observers rate a man as less attractive...
- If Bill Clinton Were A Woman...
From Profumo to Boris and now Ken, the politician's knack of hitting the headlines for the wrong reasons shows no sign of abating. Their political survival then depends on the public's reaction. So, as women gradually increase their presence in...