Neuroscience
Scientists find brain cells linked to choice, says a Reuters article in The Scotsman.
I was left with questions like, "Which neurons? Where? How? Why?" so I looked for the statement at Harvard, found nothing, then checked Nature (the article said findings were published there) and found nothing recent from Dr. Padoa-Schioppa. Turned up an abstract from a Society for Neuroeconomics conference, which revealed it involved the orbitofrontal cortex. Brainmaps.org then underwhelmed me with zero results.
This is the information age? Feh.
I do know how to find stuff, this is just a good example of the bioinformatics infrastructure making it ridiculously difficult. The statement only went to select journalists, Nature wants you to pay lots to read, the Society of Neuroeconomics wants you to travel to a conference, and Brainmaps is a nice initiative but doesn't have access to enough data and has an unintuitive search engine ("hippocampal formation" is in there, but not "hippocampus").
Best results from my brief search: related article by Dr. Padoa-Schioppa in the Journal of Neurophysiology, and Decision Blog on the role of regret in choice.
What I'm wondering about is the overlap between various choice theories and neuropsychological studies. Where do neuroeconomics and neuromarketing (and media theory and sociology) intersect?
Tags: neuroeconomics neuromarketing bioinformatics
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Neuroscience
Information wants to be free
Scientists find brain cells linked to choice, says a Reuters article in The Scotsman.
"The neurons we have identified encode the value individuals assign to the available items when they make choices based on subjective preferences, a behaviour called economic choice," Padoa-Schioppa said in a statement.
I was left with questions like, "Which neurons? Where? How? Why?" so I looked for the statement at Harvard, found nothing, then checked Nature (the article said findings were published there) and found nothing recent from Dr. Padoa-Schioppa. Turned up an abstract from a Society for Neuroeconomics conference, which revealed it involved the orbitofrontal cortex. Brainmaps.org then underwhelmed me with zero results.
This is the information age? Feh.
I do know how to find stuff, this is just a good example of the bioinformatics infrastructure making it ridiculously difficult. The statement only went to select journalists, Nature wants you to pay lots to read, the Society of Neuroeconomics wants you to travel to a conference, and Brainmaps is a nice initiative but doesn't have access to enough data and has an unintuitive search engine ("hippocampal formation" is in there, but not "hippocampus").
Best results from my brief search: related article by Dr. Padoa-Schioppa in the Journal of Neurophysiology, and Decision Blog on the role of regret in choice.
What I'm wondering about is the overlap between various choice theories and neuropsychological studies. Where do neuroeconomics and neuromarketing (and media theory and sociology) intersect?
Tags: neuroeconomics neuromarketing bioinformatics
- The Use And Abuse Of The Prefix Neuro- In The Decades Of The Brain
Two Croatian academics with an anti-neuro ax to grind have written a cynical history of neuroword usage through the ages (Mazur & Rinčić, 2013). Actually, I believe the authors were being deliberately sarcastic (at times), since the article is...
- Neuroeconomics
How we choose A new branch of brain science tries to understand human decision-making, but also may have the power to influence our actions By Carolyn Y. Johnson Boston Globe January 18, 2005 Human life is a string of seemingly straightforward...
- Neuroethics
Natasha Mitchell of Australia's All in the Mind radio show / podcast hosted a great panel discussion at last month's World Conference of Science Journalists [click on "program"], held in Melbourne. Here's the official description of Mitchell's...
- 2 Clicks 2 Stuff
I'm listening to Roy Tennant's keynote at the Access 2006 Library Conference. He's terrific, as usual, and what I'm really struck with is his suggestion (challenge?) that we get our users to "stuff" within 2 clicks. A good example he...
- Choice In The Library
Heard another *terrific* TED Talks podcast (and no, I have NO affiliation with Technology, Entertainment, and Design (TED) at all -- I should be so lucky!) about the value of choice in our lives. From the TED Blog: "Barry Schwartz is a sociology professor...