Neuroscience
Which is better: the generic or the name brand? Now drug companies have a tool to test out the moods induced by the name of their latest drug.
Uh oh, not so great for lorazepam. How about for the name brand, Ativan?
There. Don't you feel more relaxed now?
Moving right along to some atypical antipsychotics. Let's start with olanzapine.
Hmm, no psychiatrist wants to see a strip of skulls down their patient's postcentral gyrus. Not to mention a frontal lobe that sleeps 16 hours a day.
But how about the name brand Zyprexa?
That's more like it... What a happy frontal lobe! And nothing but love for the motor strip. Who cares if the parietal-occipital region is sad, when there's such a big anterior party going on!
Let's go for another atypical, aripiprazole. Who can even pronounce that??
I'm so confused!! Am I happy? Sad? Afraid?
Abilify must be better, right?
Hi! Hi there, hello, hi... I'm a little shy, but I feel much better!
I'd like to end with midazolam, an amnestic benzodiazapine sometimes used before or during surgical procedures.
It is truly the perfect drug. C'mon Roche, you can't do any better than that. Why even try?
Oh, I see. You're not only happy on Dormicum, your entire brain is in love. But will you remember such bliss after you wake up in the orthopedic recovery ward?
Footnote
1 Not to be confused with brainSCANr, developed by Voytek & Voyek (2012):
Reference
Voytek JB, Voytek B. (2012). Automated cognome construction and semi-automated hypothesis generation. J Neurosci Methods 208(1):92-100.
- Pharmacoinformatics
Authors from the National Institute of Pharmaceutical Education and Research (NIPER) in India wrote an article on the Pharmabiz.com web site, Pharmacoinformatics: Expanding Horizons, a good overview of this emerging field. It's a specialized umbrella...
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- Why Are The Letters "z" And "x" So Popular In Drug Names?
Freelance medical and science writer Rob Stepney noticed the rapid growth of "x" and "z"-named products included in the British National Formulary (BNF). So for the Christmas 2010 issue of BMJ (Stepney, 2010), he investigated this phenomenon: Of 1436...
- The New Neuroscience Party Game: Six Degrees Of Steve Petersen
A new article in PNAS identified two distinct task-control networks by "applying graph theory to resting state functional connectivity MRI data" (Dosenbach et al., 2007). A press release from Washington University in St. Louis includes this quote from...
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Neuroscience
branscannr on drugs
Which is better: the generic or the name brand? Now drug companies have a tool to test out the moods induced by the name of their latest drug.
brainscannr
free brain scans for everyone! Over thirty million served! 1
Let's start with some benzodiazepines!brainscannr results
This is your true brain, the emotions that run your life!Uh oh, not so great for lorazepam. How about for the name brand, Ativan?
There. Don't you feel more relaxed now?
Moving right along to some atypical antipsychotics. Let's start with olanzapine.
Hmm, no psychiatrist wants to see a strip of skulls down their patient's postcentral gyrus. Not to mention a frontal lobe that sleeps 16 hours a day.
But how about the name brand Zyprexa?
That's more like it... What a happy frontal lobe! And nothing but love for the motor strip. Who cares if the parietal-occipital region is sad, when there's such a big anterior party going on!
Let's go for another atypical, aripiprazole. Who can even pronounce that??
I'm so confused!! Am I happy? Sad? Afraid?
Abilify must be better, right?
Hi! Hi there, hello, hi... I'm a little shy, but I feel much better!
I'd like to end with midazolam, an amnestic benzodiazapine sometimes used before or during surgical procedures.
It is truly the perfect drug. C'mon Roche, you can't do any better than that. Why even try?
Oh, I see. You're not only happy on Dormicum, your entire brain is in love. But will you remember such bliss after you wake up in the orthopedic recovery ward?
Footnote
1 Not to be confused with brainSCANr, developed by Voytek & Voyek (2012):
The goal of neuroscience is to discover the relationships between brain, behavior, and disease. Using the Brain Systems, Connections, Associations, and Network Relationships (brainSCANr) engine, you can explore the relationships between neuroscience terms in peer reviewed publications.
Reference
Voytek JB, Voytek B. (2012). Automated cognome construction and semi-automated hypothesis generation. J Neurosci Methods 208(1):92-100.
- Pharmacoinformatics
Authors from the National Institute of Pharmaceutical Education and Research (NIPER) in India wrote an article on the Pharmabiz.com web site, Pharmacoinformatics: Expanding Horizons, a good overview of this emerging field. It's a specialized umbrella...
- Heroin Craving Not Like Thirst For Water
When an addict craves another shot of their chosen drug, how similar is this urge to the basic human drives for sex, food and water? One way scientists have approached this question is to look at the neurocircuitry underlying craving for drugs and compare...
- Why Are The Letters "z" And "x" So Popular In Drug Names?
Freelance medical and science writer Rob Stepney noticed the rapid growth of "x" and "z"-named products included in the British National Formulary (BNF). So for the Christmas 2010 issue of BMJ (Stepney, 2010), he investigated this phenomenon: Of 1436...
- The New Neuroscience Party Game: Six Degrees Of Steve Petersen
A new article in PNAS identified two distinct task-control networks by "applying graph theory to resting state functional connectivity MRI data" (Dosenbach et al., 2007). A press release from Washington University in St. Louis includes this quote from...
- Business World: Myriad Genetics, Flurizan (mpc-7869), And Alzheimer Disease
From the AP, via Yahoo! News: Largest-Ever Alzheimer's Drug Trial Begins By PAUL ELIAS, AP Biotechnology Writer Sun Mar 12, 6:58 AM ET SAN FRANCISCO - It's tragedy enough that Pat Williams' mother...